VALR Energy
VALR Energy was started by people who believe your active lifestyle needs to be fueled with healthy, clean energy. Their team of fighters, scientists, and fitness gurus brought us in as their design team to lead initiatives across the board and share their mission with the world.
To date, we’ve helped launch their site, develop animations and assets for marketing campaigns, launched a nationally aired commercial, designed custom cans in partnership with the Pittsburgh Pirates, and more to continue to help drive 200% MoM growth.
Woah, nice cans
Common Reality began working with VALR before the energy drink startup had any physical product on hand. Because of this, all of the content in this case study is 100% computer generated. This allowed us to build credibility in the market even as formulations were still being finalized.
A site that captures the essence of VALR
The VALR website needed to convey the message that this energy is healthy, clean, and natural, and then drive people to Amazon. We built a small site that captures the essence of what VALR stands for, why it’s such a unique product, and why they’re more than worth a customer’s time. Visit the website here.
Appealing to the active customer
We helped VALR lay the foundation for a visual system that could be carried across graphic design, photography, and animated assets for social media, print materials, and more. The visual system needed to appeal to the customer who lives an active lifestyle.
Whether that’s an athlete, someone who works long hours, or just someone trying to tackle their day, we needed to show that VALR will give them clean energy that will get them to the next level.
