FROPRO
Ask anyone who’s tried a FROPRO and they’ll tell you the same thing: they’re f*ckng great. But how can a local business scale to win new customers that were previously out of reach?
FROPRO came to us to help solve this problem: people who’ve tried our snack bar keep coming back, but we can’t get new people to buy them. Throughout a several month partnership, we helped them attack this problem on multiple fronts, from repositioning their brand messaging, standing up a new e-commerce site and amazon store, marketing their product on socials and email, and helping launch three new flavors.
FROPRO is now in stores and homes all across the country, and continues to grow quickly as they built their online presence and drive sales on Amazon and their website.
A new look for a loved brand
FROPRO needed to reposition themselves to be a snack bar that gets you through your day. It needed to speak to a wide audience. We refreshed their brand to target the people who need to power their morning workout, get through their afternoon slump, or get their kids after a long day’s work.
Launch after launch, and do it all again
The FROPRO team loves to experiment with new flavors, and we’re here for it. We helped prepare three flavor launches in the span of 6 months with site teasers, social media buildup, and email campaigns. Each drop was bigger than the last.
Meet the people where they are
The reality is that most people buy from Amazon rather than a flagship store. That’s why FROPRO’s Amazon page needed to hit the nail on the head. We did a complete redesign of their page, rendering assets that spoke to the value of the bars: a snack that gets you through your day, no matter who you are.
Building your own box has never been more fun
The build-your-own-box experience helped tons of customers try new flavors, but it was difficult for the team to update it since it was a 3D experience. We created a new experience, powered by Rive, that made it fun, engaging, and much easier for the team to maintain so they can add new flavors as they’re launched.
